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Build and they will come’ is not a strategy, it’s a prayer.
Steve Blank
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Interpretation

What this quote means

Simply creating something isn't enough; you need to actively engage people to attract them.

The quote emphasizes that while having a great product or idea is important, it alone does not guarantee attention or success. Without a strategic approach to reaching and appealing to an audience, merely building something can be futile, suggesting that hope alone is not a viable business strategy.

Themes

StrategySuccessBuildingEntrepreneurshipEngagement

In practice

Example use cases

A start-up founder might use this quote to inspire their team during a strategy meeting.

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People talk about getting lucky breaks in their careers. I’m living proof that the “lucky breaks” theory is simply wrong. You get to make your own luck... The world is run by those who show up…not those who wait to be asked.
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We now know that something between 85 and 90 percent of most software product features are unwanted and unneeded by customers. That is an enourmous ammount of waste of time and money that ends up on the floor.
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