To say that "the camera cannot lie" is merely to underline the multiple deceits that are now practised in its name.
Marshall McluhanRead
The business of the advertiser is to see that we go about our business with some magic spell or tune or slogan throbbing quietly in the background of our minds.
Interpretation
What this quote means
Advertising subtly influences our thoughts and actions through memorable slogans and messages.
Marshall McLuhan highlights the pervasive nature of advertising, suggesting that it works almost like a 'magic spell' that affects the way we conduct our daily lives. By embedding slogans and tunes in our minds, advertisers shape our perceptions and choices without us being overtly aware of it.
Themes
AdvertisingInfluenceSloganMindPerception
In practice
Example use cases
In a marketing seminar, one could use this quote to highlight the subtle power of branding in consumer behavior.
More from Marshall Mcluhan
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Faced with information overload, we have no alternative but pattern-recognition.
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The poet, the artist, the sleuth, whoever sharpens our perception tends to antisocial; rarely 'well adjusted,' he cannot go along with currents and trends.
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