In our business, except in media buying, there are few economies of scale. Client perception of creative agencies is that the bigger they are, the worse they are.
We do things much the same way as we did 50, 60 or even 70 years ago. The answers may not be wrong, but we haven't experimented to see whether they a… - Martin Sorrell
We do things much the same way as we did 50, 60 or even 70 years ago. The answers may not be wrong, but we haven't experimented to see whether they a…
- Martin Sorrell
That is again a romantic notion: the hero. I think people enjoy a much more levelled playing field where you have the ability for many people to beco… - Martin Sorrell
That is again a romantic notion: the hero. I think people enjoy a much more levelled playing field where you have the ability for many people to beco…
I'm in a business where there's complete anarchy. You can't control it - you can only react to it. The control that people traditionally had over the… - Martin Sorrell
I'm in a business where there's complete anarchy. You can't control it - you can only react to it. The control that people traditionally had over the…
Think through whom you are trying to reach. Tailor what you do and how you do it to appeal to those communities. - Martin Sorrell
Think through whom you are trying to reach. Tailor what you do and how you do it to appeal to those communities.
In the old days, you could segment happily. You could put out one message to one segment of the audience, and one to another. That has now gone. You … - Martin Sorrell
In the old days, you could segment happily. You could put out one message to one segment of the audience, and one to another. That has now gone. You …
The fast growing markets - the BRICS and Next Eleven - are the key. The next billion consumers are not going to come from the US or Western Europe - … - Martin Sorrell
The fast growing markets - the BRICS and Next Eleven - are the key. The next billion consumers are not going to come from the US or Western Europe - …
Marketing is an investment, not a cost. - Martin Sorrell
Marketing is an investment, not a cost.
Somebody who is unique - and this will get me into trouble - by definition cannot be replaced. - Martin Sorrell
Somebody who is unique - and this will get me into trouble - by definition cannot be replaced.
The technology is already incredible and will improve massively in the next few years. Think about what you could do. - Martin Sorrell
The technology is already incredible and will improve massively in the next few years. Think about what you could do.
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