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Our business is infested with idiots who try to impress by using pretentious jargon.
David Ogilvy
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Interpretation

What this quote means

The quote criticizes those who use complex language to appear smarter, rather than communicating clearly.

David Ogilvy expresses frustration with individuals in the business world who rely on pretentious jargon to impress others. He highlights that such behavior often obscures communication and makes it difficult to understand their true message, emphasizing the importance of clarity over complexity in professional settings.

Themes

BusinessCommunicationJargonClaritySimplicity

In practice

Example use cases

Using this quote in a business presentation to emphasize the need for clear communication.

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