The Business story is designed to trigger the listener to take an effective action. If it doesn't, the story fails.
Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact. - Robert Mckee
Stories are the creative conversion of life itself into a more powerful, clearer, more meaningful experience. They are the currency of human contact.
- Robert Mckee
Story isn't a flight from reality but a vehicle that carries us on our search for reality. - Robert Mckee
Story isn't a flight from reality but a vehicle that carries us on our search for reality.
The material of literary talent is words; the material of story talent is life itself. - Robert Mckee
The material of literary talent is words; the material of story talent is life itself.
Leaders use story to author the future. - Robert Mckee
Leaders use story to author the future.
Stories are how we remember; we tend to forget lists and bullet points. - Robert Mckee
Stories are how we remember; we tend to forget lists and bullet points.
Life is chaotic and meaningless, and you have to find your meaning. You must find the answer, you can't just live. That's the point of story: helping… - Robert Mckee
Life is chaotic and meaningless, and you have to find your meaning. You must find the answer, you can't just live. That's the point of story: helping…
To get the truth, you want to get your own heart to pound while you write. - Robert Mckee
To get the truth, you want to get your own heart to pound while you write.
Stories are the currency of human relationships. - Robert Mckee
Stories are the currency of human relationships.
It seems to me that the civilized human being is a skeptic someone who believes nothing at face value. - Robert Mckee
It seems to me that the civilized human being is a skeptic someone who believes nothing at face value.
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