To do good, you actually have to do something.

- Yvon Chouinard

Who are businesses really responsible to? Their customers? Shareholders? Employees? We would argue that it’s none of the above. Fundamentally, busine…

- Yvon Chouinard

The secret to happiness is to be working at your passion. If you want to be miserable, lead a desperate life like everybody else where they drag thei…

- Yvon Chouinard

Going back to a simpler life based on living by sufficiency rather than excess is not a step backward. Rather, returning to a simpler way allows us t…

- Yvon Chouinard

The hardest thing in the world is to simplify your life; it’s so easy to make it complex.

- Yvon Chouinard

There's no difference between a pessimist who says, "Oh it's hopeless, so don't bother doing anything." and an optimist who says, "Don't bother doing…

- Yvon Chouinard

How you climb a mountain is more important than reaching the top

- Yvon Chouinard

Real adventure is defined best as a journey from which you may not come back alive, and certainly not as the same person.

- Yvon Chouinard

It's not an adventure until something goes wrong.

- Yvon Chouinard