As a buying group, visionaries are easy to sell but very hard to please. This is because they are buying a dream - which, to some degree, will alwasy be a dream.
We have embarked upon the world's largest and longest cocktail party, and every issue imaginable is up for grabs. - Geoffrey Moore
We have embarked upon the world's largest and longest cocktail party, and every issue imaginable is up for grabs.
- Geoffrey Moore
Sustaining innovations are the key to consistent performance, whereas disruptive innovations are the key to dramatic changes in power. - Geoffrey Moore
Sustaining innovations are the key to consistent performance, whereas disruptive innovations are the key to dramatic changes in power.
Don't think you have to be the disrupter to win. A fast-following disruptee will do very well if you can bring your existing customers and ecosystem … - Geoffrey Moore
Don't think you have to be the disrupter to win. A fast-following disruptee will do very well if you can bring your existing customers and ecosystem …
The danger is to cling to comfort and custom at a time when events demand breaking away from both. But it is also foolish to jump at every startling … - Geoffrey Moore
The danger is to cling to comfort and custom at a time when events demand breaking away from both. But it is also foolish to jump at every startling …
The first mistake is believing that transformational initiatives can be accomplished through normal channels and means. This cannot be done because t… - Geoffrey Moore
The first mistake is believing that transformational initiatives can be accomplished through normal channels and means. This cannot be done because t…
Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway. - Geoffrey Moore
Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.
To enter the maintsteam market is an act of aggression. The companies who have already established relationships with your target customer will resen… - Geoffrey Moore
To enter the maintsteam market is an act of aggression. The companies who have already established relationships with your target customer will resen…
Without big data, you are blind and deaf and in the middle of a freeway. - Geoffrey Moore
Without big data, you are blind and deaf and in the middle of a freeway.
If you ask why start-ups outperform established enterprises when it comes to catching the next wave, the answer is that they are not conflicted. Ever… - Geoffrey Moore
If you ask why start-ups outperform established enterprises when it comes to catching the next wave, the answer is that they are not conflicted. Ever…
Login to join the discussion
Login to join the discussion