Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.
Buy me and you will overcome the anxieties I have just reminded you of - Michael Schudson
Buy me and you will overcome the anxieties I have just reminded you of
- Michael Schudson
Even if, as is generally the case, everything that the ad says about the product is scrupulously honest, or at any rate scrupulously avoids outright … - Michael Schudson
Even if, as is generally the case, everything that the ad says about the product is scrupulously honest, or at any rate scrupulously avoids outright …
Most criticism of advertising is written in ignorance of what actually happens inside these agencies. - Michael Schudson
Most criticism of advertising is written in ignorance of what actually happens inside these agencies.
Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public. - Michael Schudson
Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.
It should be apparent that the belief in objectivity in journalism, as in other professions, is not just a claim about what kind of knowledge is reli… - Michael Schudson
It should be apparent that the belief in objectivity in journalism, as in other professions, is not just a claim about what kind of knowledge is reli…
The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful … - Michael Schudson
The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful …
American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets. - Michael Schudson
American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.
The story of journalism, on a day-to-day basis, is the story of the interaction of reporters and officials - Michael Schudson
The story of journalism, on a day-to-day basis, is the story of the interaction of reporters and officials
It is very likely that many firms spend more on advertising than, for their own best interests, they should. - Michael Schudson
It is very likely that many firms spend more on advertising than, for their own best interests, they should.
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