Your brand is your public identity, what you're trusted for. And for your brand to endure it has to be tested, redefined, managed and expanded as mar…

- Lisa Gansky

A new model is starting to take root and grow, one in which consumers have more choices, more tools, more information, and more power to guide these …

- Lisa Gansky

Some of history's cleverest business minds understood the power of share platforms, from the aggressive titans who made fortunes building the nation'…

- Lisa Gansky

Insurance and funding traditionally drive capital investment. But in a world based on access, not ownership, the duration, value, cost and extent of …

- Lisa Gansky

I really like Kickstarter because you don't have to be a Medici to fund the arts and sciences or to get behind a big idea or a person that sparks you…

- Lisa Gansky

Access to goods, services & talent triumphs over ownership

- Lisa Gansky

The Mesh is reshaping how we go to market, who we partner with and how we invite participation and engage new customers. . . . If you embrace the Mes…

- Lisa Gansky

A brand is a voice and a product is a souvenir.

- Lisa Gansky

Our ever-present mobile devices provide the immediate and convenient information necessary to make sharing things truly irresistible.

- Lisa Gansky