Philosophically, I don't like doing commercials.

- Herb Caen

I hope I go to Heaven, and when I do, I'm going to do what every San Franciscan does when he gets there. He looks around and says, 'It ain't bad, but…

- Herb Caen

The precise location of heaven on earth has never been established but it may very well be right here

- Herb Caen

Martinis are like breasts, one isn't enough, and three is too many.

- Herb Caen

I tend to live in the past because most of my life is there.

- Herb Caen

Isn't it nice that people who prefer Los Angeles to San Francisco live there?

- Herb Caen

San Francisco isn't what it used to be, and it never was.

- Herb Caen

I sometimes worry about my short attention span, but not for long.

- Herb Caen

A city is not gauged by its length and width, but by the broadness of its vision and the height of its dreams.

- Herb Caen