People really do want simpler, cleaner food, but this isn't about marketing, it's about delivering.

- Ronald M. Shaich

If you can do something to get somebody excited - not everybody - but if you can be the best for somebody, then you can win.

- Ronald M. Shaich

I often think of myself as the discoverer-in-chief.

- Ronald M. Shaich

What is clear is that consumers know a calorie isn't a calorie. There are good fats and bad fats and good proteins and bad ones.

- Ronald M. Shaich

Behind discovery is delivery.

- Ronald M. Shaich

Food is not simply nutritional cocaine that I'm injecting in my body. It is about a relationship I have with myself, how I see myself, what I want fr…

- Ronald M. Shaich

Delivery is about being more efficient, it's about numbers, and it's about extracting costs.

- Ronald M. Shaich

Unless we take care of the society we live in, there won't be any society left to support our businesses. We have to give as much as we extract.

- Ronald M. Shaich

Large corporate entities are more untrusted than trusted. And they've earned that by the way they've done things.

- Ronald M. Shaich