Make the right things easy and the wrong things hard to do.

- Kathy Sierra

In many cases, the more you try to compete, the less competitive you actually are.

- Kathy Sierra

Upgrade your user, not your product. Value is less about the stuff and more about the stuff the stuff enables. Don't build better cameras - build bet…

- Kathy Sierra

The secret to building great products is not creating awesome features, it's to make your users awesome.

- Kathy Sierra

Twitter, for all its good, is a hate amplifier.

- Kathy Sierra

Give users what they actually want, not what they say they want. And whatever you do, don't give them new features just because your competitors have…

- Kathy Sierra

Just make people better at something they want to be better at.

- Kathy Sierra

Code as if the next guy to maintain your code is a homicidal maniac who knows where you live.

- Kathy Sierra

The best user experiences are enchanting. They help the user enter an alternate reality, whether it's the world of making music, writing, sharing ph…

- Kathy Sierra