Behavioral change is more important than individual product choices. They both have a role to play.

- John Elkington

I think that consumerism is intrinsically a pretty flawed social system.

- John Elkington

So, you could call me optimistic and hopeful and probably just a little bit naïve, but I'm coming from the space that the best way to predict the fut…

- John Elkington

Companies watch what consumers are doing like a hawk. Just as one letter to a politician can signal an insipient problem, for companies, a trend wher…

- John Elkington

Any prudent business looks at the reality and how to maximize our investment.

- John Elkington

I became a vegetarian 55 years ago, and I think it's one of the more important behavioral changes I ever took. The more I see of the beef industry an…

- John Elkington

I'm part of the consumer culture. I was part of the baby boom generation. I have a car when I shouldn't, a couple of computers; I can't be anti-consu…

- John Elkington

I'm worried about greenwashing. I think we should come down on it very, very hard, whether it's with criminal intent or actively deceptive.

- John Elkington

I think people often underestimate the power of consumers. But I equally say that consumers are like shock troops: You can't keep them agitated and m…

- John Elkington