Inspirational Quotes, Motivational Sayings, and Wise Words for Daily Inspiration

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A company invites their employees to sign up for a plan where every time they get a raise, some part of that raise goes to increasing their contribution rate to the 401k plan. In the first company we convinced to adopt this plan, saving rates tripled.

Richard Thaler's Popular Quotes

People worry that if they buy an annuity and then die before the policy starts to pay off, their heirs will lose out. I tell them, "What you should b…

- Richard Thaler

So, what's a nudge? A nudge is some small feature of the environment that attracts our attention and alters our behavior.

- Richard Thaler

Rip Van Winkle would be the ideal stock market investor: Rip could invest in the market before his nap and when he woke up 20 years later, he'd be ha…

- Richard Thaler

My mantra is if you want to help people accomplish some goal, make it easy.

- Richard Thaler

The lesson from behavioral economics is that people only save if it's automatic.

- Richard Thaler

he card companies will often, as a courtesy, honor that credit card, but hit you with a penalty. And you keep swiping your card for $3 at Starbucks f…

- Richard Thaler

There's no reason to think that markets always drive people to what's good for them.

- Richard Thaler

A good rule of thumb is to assume that everything matters.

- Richard Thaler

Recall that people like to do what most people think it is right to do; recall too that people like to do what most people actually do.

- Richard Thaler