Simplicity is all. Simple logic, simple arguments, simple visual images. If you can't reduce your argument to a few crisp words and phrases, there's …

- Maurice Saatchi

There is no rivalry between Google and traditional advertising.

- Maurice Saatchi

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It'…

- Maurice Saatchi

Politics is its own world. It is a court and if the king's eye lights on you, you are a powerful figure. If the king's eye wanders elsewhere, you are…

- Maurice Saatchi

When a company owns one precise thought in the consumer's mind, it sets the context for everything and there should be no distinction between brand, …

- Maurice Saatchi

The essence of parenthood is to make children think that they are the most handsome, intelligent, brilliant person in the world.

- Maurice Saatchi

If you can’t reduce your argument to a few crisp words and phrases, there’s something wrong with your argument.

- Maurice Saatchi

I don’t have to win. I just have to make you lose.

- Maurice Saatchi

Simplicity is the outcome of technical subtlety; it is the goal, not the starting point.

- Maurice Saatchi