No company in the world would be satisfied with less sales, less customers or less jobs just because it's supposed to be good for the environment.

- Karl-Johan Persson

We [H&M] believe that growth, profit and sustainability are not contradictory. Our ambition is to be a fair and profitable company, because otherwise…

- Karl-Johan Persson

Ninety-nine percent of everyday things are things we don't need - that goes for regular visits to the hairdresser just as it does for clothing. What …

- Karl-Johan Persson