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Trying to do what your competitors are doing but basically a little bit better is probably not going to be the winning strategy. The problem is finding what your competitors wouldn't even consider doing.
Jamais Cascio
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Interpretation

What this quote means

To win, it's essential to innovate rather than just improve on competitors' actions.

The quote emphasizes the importance of differentiation in strategy. Instead of simply copying competitors with minor improvements, true success comes from identifying unique opportunities that others overlook, allowing one to carve out a distinctive position in the market or field.

Themes

StrategyInnovationCompetitionSuccessBusiness

In practice

Example use cases

A business conference where innovative strategies are discussed.

More from Jamais Cascio

Sustainability is a seemingly laudable goal - it tells us we need to live within our means, whether economic, ecological, or political - but it's insufficient for uncertain times. How can we live within our means when those very means can change, swiftly and unexpectedly, beneath us?
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The idea of sustainability can imply there is one perfect, unchanging future, if only we could work out how to get there. Resilience might be more useful, in that it assumes a dynamic environment and that perfection is impossible. You need to design systems to accommodate failure rather than eliminate it. By trying to be perfect, many visions of sustainability are quite brittle
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Being connected to the Internet means being vulnerable to coordinated actions that can knock down walls of secrecy and shatter mechanisms of control.
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Quote by Jamais Cascio | QuoteProject