Achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money.

- Jay Conrad Levinson

Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales.

- Jay Conrad Levinson

When you view marketing from the vantage point of the guerrilla, you realize that it’s your opportunity to help your prospects and customers succeed.…

- Jay Conrad Levinson

Guerrilla marketing aims its message at individuals or, if it must be a group, the smaller the group, the better.

- Jay Conrad Levinson

The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and builds everythin…

- Jay Conrad Levinson

If you don’t believe in your product, or if you’re not consistent and regular in the way you promote it, the odds of succeeding go way down. The prim…

- Jay Conrad Levinson

Marketing is not an event, but a process It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, …

- Jay Conrad Levinson

In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understa…

- Jay Conrad Levinson

There are two kinds of marketing: expensive and inexpensive. Expensive marketing is the kind that doesn't work. Inexpensive marketing is the kind tha…

- Jay Conrad Levinson