I became a vegetarian 55 years ago, and I think it's one of the more important behavioral changes I ever took. The more I see of the beef industry an…

- John Elkington

What people say often precedes what they think. Some people sometimes say, "I have to hear myself talk before I know what I think." I think language …

- John Elkington

So, you could call me optimistic and hopeful and probably just a little bit naïve, but I'm coming from the space that the best way to predict the fut…

- John Elkington

Behavioral change is more important than individual product choices. They both have a role to play.

- John Elkington

I'm worried about greenwashing. I think we should come down on it very, very hard, whether it's with criminal intent or actively deceptive.

- John Elkington

I think that consumerism is intrinsically a pretty flawed social system.

- John Elkington

I'm part of the consumer culture. I was part of the baby boom generation. I have a car when I shouldn't, a couple of computers; I can't be anti-consu…

- John Elkington

I think people often underestimate the power of consumers. But I equally say that consumers are like shock troops: You can't keep them agitated and m…

- John Elkington

Any prudent business looks at the reality and how to maximize our investment.

- John Elkington