Understand the power of asking.

- Drayton Bird

Most copywriters are like engines. They take a while to warm up to get to the point.

- Drayton Bird

People only buy when they're ready to buy. Not when you're ready to sell

- Drayton Bird

Your brand image is primarily an emotional construct. Emotion is probably always more powerful in swaying people than reason, but people like to be a…

- Drayton Bird

Kindly remember that the obvious is always overlooked.

- Drayton Bird

Men fear to lose as much as they hope to gain.

- Drayton Bird