So, you could call me optimistic and hopeful and probably just a little bit naïve, but I'm coming from the space that the best way to predict the future is to get out there and just do it yourself.
Behavioral change is more important than individual product choices. They both have a role to play. - John Elkington
Behavioral change is more important than individual product choices. They both have a role to play.
- John Elkington
I think that consumerism is intrinsically a pretty flawed social system. - John Elkington
I think that consumerism is intrinsically a pretty flawed social system.
So, you could call me optimistic and hopeful and probably just a little bit naïve, but I'm coming from the space that the best way to predict the fut… - John Elkington
So, you could call me optimistic and hopeful and probably just a little bit naïve, but I'm coming from the space that the best way to predict the fut…
I'm part of the consumer culture. I was part of the baby boom generation. I have a car when I shouldn't, a couple of computers; I can't be anti-consu… - John Elkington
I'm part of the consumer culture. I was part of the baby boom generation. I have a car when I shouldn't, a couple of computers; I can't be anti-consu…
I'm worried about greenwashing. I think we should come down on it very, very hard, whether it's with criminal intent or actively deceptive. - John Elkington
I'm worried about greenwashing. I think we should come down on it very, very hard, whether it's with criminal intent or actively deceptive.
Any prudent business looks at the reality and how to maximize our investment. - John Elkington
Any prudent business looks at the reality and how to maximize our investment.
I became a vegetarian 55 years ago, and I think it's one of the more important behavioral changes I ever took. The more I see of the beef industry an… - John Elkington
I became a vegetarian 55 years ago, and I think it's one of the more important behavioral changes I ever took. The more I see of the beef industry an…
Companies watch what consumers are doing like a hawk. Just as one letter to a politician can signal an insipient problem, for companies, a trend wher… - John Elkington
Companies watch what consumers are doing like a hawk. Just as one letter to a politician can signal an insipient problem, for companies, a trend wher…
I think people often underestimate the power of consumers. But I equally say that consumers are like shock troops: You can't keep them agitated and m… - John Elkington
I think people often underestimate the power of consumers. But I equally say that consumers are like shock troops: You can't keep them agitated and m…
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