I know that half of my advertising dollars are wasted ... I just don't know which half.

- John Wanamaker

One may walk over the highest mountain one step at a time.

- John Wanamaker

Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, …

- John Wanamaker

Gratitude takes three forms: a feeling in the heart, an expression in words, and a giving in return.

- John Wanamaker

Confidence! Confidence! Confidence! That is your capital.

- John Wanamaker

Courtesy is the one coin you can never have too much of or be stingy with.

- John Wanamaker

I learned 30 years ago that it is foolish to scold. I have enough trouble overcoming my own limitations without fretting over the fact that God has n…

- John Wanamaker

I cannot too greatly emphasize the importance and value of Bible study - more important than ever before in these days of uncertainties, when men and…

- John Wanamaker

Courtesies cannot be borrowed like snow shovels; you must have some of your own.

- John Wanamaker