There is no doubt that creativity is the most important human resource of all. Without creativity, there would be no progress, and we would be forever repeating the same patterns.
Edward De BonoRead
Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.
Interpretation
What this quote means
Creativity inspires and engages people, fostering hope and possibilities for achievement.
In this quote, Edward De Bono emphasizes the intrinsic value of creativity as a driving force in motivation. He suggests that creativity not only captivates individuals but also instills a sense of hope and potential for meaningful achievements. By integrating creativity into our lives, we can transform mundane experiences into enjoyable and stimulating adventures, ultimately enhancing our overall quality of life.
Themes
CreativityMotivationAchievementHopeEngagement
In practice
Example use cases
In a motivational speech about innovation in the workplace.
More from Edward De Bono
All quotes →Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
Edward De BonoRead
As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing better . . . no longer enough to be efficient and solve problems.
Edward De BonoRead
Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic.
Edward De BonoRead
(...) being right all the time acquires a huge importance in education, and there is this terror of being wrong. The ego is so tied to being right that later on in life you are reluctant to accept that you are ever wrong, because you are defending not the idea but your self-esteem. (...) this terror of being wrong means that people have enormous difficulties in changing ideas.
Edward De BonoRead
Argument is meant to reveal the truth, not to create it.
Edward De BonoRead
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