The key to success for everything in business, science and technology is never to follow the others.

- Masaru Ibuka

Creativity comes from looking for the unexpected and stepping outside your own experience.

- Masaru Ibuka

Establish a place of work where engineers can feel the joy of technological innovation, be aware of their mission to society and work to their heart'…

- Masaru Ibuka

We will learn that computers, amazing as they are, still cannot come close to being as effective as human beings. A computer isn't creative on its ow…

- Masaru Ibuka

We Japanese enjoy the small pleasures, not extravagance. I believe a man should have a simple lifestyle - even if he can afford more.

- Masaru Ibuka