Take a cup of coffee, keep adding sugar until you reach the point that you like it the most, and then when you add more sugar, you actually like it less. Well, the food industry knows that, and they spend huge amounts of effort finding the perfect spot, not just for sugar, but for fat and salt, as well.
Each year, food companies use an amount of salt that is every bit as staggering as it sounds: 5 billion pounds. - Michael Moss
Each year, food companies use an amount of salt that is every bit as staggering as it sounds: 5 billion pounds.
- Michael Moss
I think the food giants are realizing that one of the big myths of them is that they can innovate. - Michael Moss
I think the food giants are realizing that one of the big myths of them is that they can innovate.
They may have salt, sugar, and fat on their side, but we, ultimately, have the power to make choices. After all, we decide what to buy. We decide how… - Michael Moss
They may have salt, sugar, and fat on their side, but we, ultimately, have the power to make choices. After all, we decide what to buy. We decide how…
In a key--but commonly overlooked--aspect of obesity, weight gain can be caused by the slightest increases in consumption, if it continues day in and… - Michael Moss
In a key--but commonly overlooked--aspect of obesity, weight gain can be caused by the slightest increases in consumption, if it continues day in and…
What I found, over four years of research and reporting, was a conscious effort — taking place in labs and marketing meetings and grocery-store aisle… - Michael Moss
What I found, over four years of research and reporting, was a conscious effort — taking place in labs and marketing meetings and grocery-store aisle…
The fast-food industry has moved into the grocery store, so you no longer have to go to a fast-food chain to find problematic foods. - Michael Moss
The fast-food industry has moved into the grocery store, so you no longer have to go to a fast-food chain to find problematic foods.
Every year, the average American eats as much as 33 pounds of cheese. That's up to 60,000 calories and 3,100 grams of saturated fat. So why do we eat… - Michael Moss
Every year, the average American eats as much as 33 pounds of cheese. That's up to 60,000 calories and 3,100 grams of saturated fat. So why do we eat…
I'm thinking waiters and waitresses are going to be bracing for more customers coming in going, not just kind of where is that beef from, but, like, … - Michael Moss
I'm thinking waiters and waitresses are going to be bracing for more customers coming in going, not just kind of where is that beef from, but, like, …
Science is starting to show that our brains are less able to detect calories in liquids. So, people in the know, including food industry executives, … - Michael Moss
Science is starting to show that our brains are less able to detect calories in liquids. So, people in the know, including food industry executives, …
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