Advertising becomes a dialogue that becomes an invitation to a relationship.

- Lester Wunderman

Arthur Hughes is one of the pioneers of modern database marketing. His new book, Strategic Database Marketing, Third Edition, contains the wisdom of …

- Lester Wunderman

Acquire with the intention to retain, and retain with the intention to grow.

- Lester Wunderman

The most dangerous question a prospect or customer asks is "Why should I?" And he may ask it more than once... The product and its communication stre…

- Lester Wunderman

Always try to turn a marketing disaster into a marketing opportunity.

- Lester Wunderman