Design, vitalized and simplified, will make the comforts of civilized life available to an ever-increasing number of Americans.
The most beautiful curve is a rising sales graph. - Raymond Loewy
The most beautiful curve is a rising sales graph.
- Raymond Loewy
Design is too important to be left to designers. - Raymond Loewy
Design is too important to be left to designers.
I alienated the automotive industry by saying that cars should be lightweight and compact. - Raymond Loewy
I alienated the automotive industry by saying that cars should be lightweight and compact.
Good design is not an applied veneer. - Raymond Loewy
Good design is not an applied veneer.
There is a frantic race to merchandise tinsel and trash under the guise of 'modernism.' - Raymond Loewy
There is a frantic race to merchandise tinsel and trash under the guise of 'modernism.'
It all must start with an inspired, spontaneous idea. - Raymond Loewy
It all must start with an inspired, spontaneous idea.
Ugliness does not sell. - Raymond Loewy
Ugliness does not sell.
The main goal is not to complicate the already difficult life of the consumer. - Raymond Loewy
The main goal is not to complicate the already difficult life of the consumer.
Between two products equal in price, function and quality, the one with the most attractive exterior will win. - Raymond Loewy
Between two products equal in price, function and quality, the one with the most attractive exterior will win.
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