Design isn't just about making things beautiful; it's also about making things work beautifully.
I was blown away when I figured out that none of the great integrative moves that I studied came as a result of starting with a blank sheet of paper … - Roger Martin
I was blown away when I figured out that none of the great integrative moves that I studied came as a result of starting with a blank sheet of paper …
- Roger Martin
In order to have a hope of creating better answers, we need to deeply understand the logic of the opposing answers. That means thinking about how we … - Roger Martin
In order to have a hope of creating better answers, we need to deeply understand the logic of the opposing answers. That means thinking about how we …
Design isn't just about making things beautiful; it's also about making things work beautifully. - Roger Martin
The two most fundamental strategic choices are deciding where to play and how to win. - Roger Martin
The two most fundamental strategic choices are deciding where to play and how to win.
The status quo is more tenacious than anyone would ever imagine. The human mind prefers continuity rather than change. So it really has to be committ… - Roger Martin
The status quo is more tenacious than anyone would ever imagine. The human mind prefers continuity rather than change. So it really has to be committ…
The fundamental purpose of design thinking is to produce something that does not now exist. And so it is with integrative thinking - in the face of c… - Roger Martin
The fundamental purpose of design thinking is to produce something that does not now exist. And so it is with integrative thinking - in the face of c…
The virtue of small-to-midsize companies is that they tend to be more flexible and it is easier to experiment with new ways of working. So just try t… - Roger Martin
The virtue of small-to-midsize companies is that they tend to be more flexible and it is easier to experiment with new ways of working. So just try t…
Business people don't need to understand designers better. They need to be designers. - Roger Martin
Business people don't need to understand designers better. They need to be designers.
You need to be uncomfortable and apprehensive: True strategy is about placing bets and making hard choices. The objective is not to eliminate risk bu… - Roger Martin
You need to be uncomfortable and apprehensive: True strategy is about placing bets and making hard choices. The objective is not to eliminate risk bu…
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