Design needs to be plugged into human behavior. Design dissolves in behavior.
I imagined that if the surface of the package imitated the colour and texture of the fruit skin, then the object would reproduce the feeling of the r… - Naoto Fukasawa
I imagined that if the surface of the package imitated the colour and texture of the fruit skin, then the object would reproduce the feeling of the r…
- Naoto Fukasawa
Design needs to be plugged into human behavior. Design dissolves in behavior. - Naoto Fukasawa
People shouldn't really have to think about an object when they are using it. Not having to think about it makes the relationship between a person an… - Naoto Fukasawa
People shouldn't really have to think about an object when they are using it. Not having to think about it makes the relationship between a person an…
When the poet's sentiments are overly visible, the audience may become uncomfortable. Japanese ritual is the opposite. By writing simply and only abo… - Naoto Fukasawa
When the poet's sentiments are overly visible, the audience may become uncomfortable. Japanese ritual is the opposite. By writing simply and only abo…
Great design is a multi-layered relationship between human life and its environment. - Naoto Fukasawa
Great design is a multi-layered relationship between human life and its environment.
The best designs are those that dissolve into behavior. - Naoto Fukasawa
The best designs are those that dissolve into behavior.
Minimalism is about creating complete harmony and not about making simple. - Naoto Fukasawa
Minimalism is about creating complete harmony and not about making simple.
We designers have been working to stimulate people's souls and minds. - Naoto Fukasawa
We designers have been working to stimulate people's souls and minds.
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