Design needs to be plugged into human behavior. Design dissolves in behavior.
I imagined that if the surface of the package imitated the colour and texture of the fruit skin, then the object would reproduce the feeling of the r… - Naoto Fukasawa
I imagined that if the surface of the package imitated the colour and texture of the fruit skin, then the object would reproduce the feeling of the r…
- Naoto Fukasawa
Design needs to be plugged into human behavior. Design dissolves in behavior. - Naoto Fukasawa
When the poet's sentiments are overly visible, the audience may become uncomfortable. Japanese ritual is the opposite. By writing simply and only abo… - Naoto Fukasawa
When the poet's sentiments are overly visible, the audience may become uncomfortable. Japanese ritual is the opposite. By writing simply and only abo…
People shouldn't really have to think about an object when they are using it. Not having to think about it makes the relationship between a person an… - Naoto Fukasawa
People shouldn't really have to think about an object when they are using it. Not having to think about it makes the relationship between a person an…
The best designs are those that dissolve into behavior. - Naoto Fukasawa
The best designs are those that dissolve into behavior.
Great design is a multi-layered relationship between human life and its environment. - Naoto Fukasawa
Great design is a multi-layered relationship between human life and its environment.
We designers have been working to stimulate people's souls and minds. - Naoto Fukasawa
We designers have been working to stimulate people's souls and minds.
Minimalism is about creating complete harmony and not about making simple. - Naoto Fukasawa
Minimalism is about creating complete harmony and not about making simple.
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