Design is a response to a specific problem. You are given a problem to solve, and then you let the problem itself tell you what your solution is.
If you intend to die, you can do anything. - Chip Kidd
If you intend to die, you can do anything.
- Chip Kidd
I had no idea what I was doing, I had no idea where I was going, but at some point I stopped — when to keep going would seem like I was going too far. - Chip Kidd
I had no idea what I was doing, I had no idea where I was going, but at some point I stopped — when to keep going would seem like I was going too far.
Never fall in love with an idea. They're whores. - Chip Kidd
Never fall in love with an idea. They're whores.
Never fall in love with an idea. They're whores: if the one you're with isn't doing the job, there's always, always, always another. - Chip Kidd
Never fall in love with an idea. They're whores: if the one you're with isn't doing the job, there's always, always, always another.
Commercial Art tries to make you buy things. Graphic Design gives you ideas. - Chip Kidd
Commercial Art tries to make you buy things. Graphic Design gives you ideas.
If you can properly define the problem, then you've already defined the solution as well. - Chip Kidd
If you can properly define the problem, then you've already defined the solution as well.
Design is, literally, purposeful planning. Graphic Design, then, is the form those plans will take. - Chip Kidd
Design is, literally, purposeful planning. Graphic Design, then, is the form those plans will take.
A book cover is a distillation. It is a haiku of the story. - Chip Kidd
A book cover is a distillation. It is a haiku of the story.
Antisappointment. Anticipation colliding head-on with the certainty of its own doom. - Chip Kidd
Antisappointment. Anticipation colliding head-on with the certainty of its own doom.
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