Presuasion is what you say immediately before you deliver your message that leverages your success tremendously.

- Robert Cialdini

A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People sim…

- Robert Cialdini

Pre-suasion is the practice of getting people sympathetic to your message before they experience it.

- Robert Cialdini

There's a difference between a mystery and a question. Questions demand answers, but a mystery demands something more valuable-explanation.

- Robert Cialdini

The joy is not in experiencing a scarce commodity but in possessing it.

- Robert Cialdini

The truly gifted negotiator, then, is one whose initial position is exaggerated enough to allow for a series of concessions that will yield a desirab…

- Robert Cialdini

The factor that frequently determines whether people are going to make a particular choice is not the factor that counsels wisely or the one that lea…

- Robert Cialdini

We will use the actions of others to decide on proper behavior for ourselves, especially when we view those others as similar to ourselves

- Robert Cialdini

There is a group of people who know very well where the weapons of automatic influence lie and employ them regularly and expertly to get what they wa…

- Robert Cialdini