The difference between the TAG Heuer watch and the Apple Watch is very important. That one is called Apple and this one is called TAG Heuer.

- Jean-Claude Biver

The hardware and the software will come from Silicon Valley. But the watch case, the dial, the design, the idea, the crown, that part of the watch wi…

- Jean-Claude Biver

I’m not just living in the tradition and culture and the past, I also want to be connected to the future. The Apple Watch connects me to the future. …

- Jean-Claude Biver

Swiss watchmaking and Silicon Valley is a marriage of technological innovation with watchmaking credibility. Our collaboration provides a rich host o…

- Jean-Claude Biver