Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show.
Nothing is going to stop Mike Tyson that doesn't have a motor attached. - David Brenner
Nothing is going to stop Mike Tyson that doesn't have a motor attached.
- David Brenner
I don't like to watch golf on television because I can't stand people who whisper. - David Brenner
I don't like to watch golf on television because I can't stand people who whisper.
I want my tombstone to read: If this is a joke, I don't get it. - David Brenner
I want my tombstone to read: If this is a joke, I don't get it.
We work very, very hard to find that fine line where location is meaningful enough to be interesting to an advertiser but not so intrusive that it in… - David Brenner
We work very, very hard to find that fine line where location is meaningful enough to be interesting to an advertiser but not so intrusive that it in…
When I go to a bar, I don't go looking for a girl who knows the capital of Maine. - David Brenner
When I go to a bar, I don't go looking for a girl who knows the capital of Maine.
You could place one product in a first-run telecast, a second product what that program is rerun, and a third product when the show goes into syndica… - David Brenner
You could place one product in a first-run telecast, a second product what that program is rerun, and a third product when the show goes into syndica…
It isn't how much time you spend somewhere that makes it memorable: it's how you spend the time. - David Brenner
It isn't how much time you spend somewhere that makes it memorable: it's how you spend the time.
What we want to do is raise the bare minimum amount that will give us a large enough microphone to effectively convey our message. Unfortunately, $20… - David Brenner
What we want to do is raise the bare minimum amount that will give us a large enough microphone to effectively convey our message. Unfortunately, $20…
You know you're getting old when kids start to dress like you used to and movies are made about your teen life. - David Brenner
You know you're getting old when kids start to dress like you used to and movies are made about your teen life.
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