What is most disturbing today is that we use rational methods to cultivate the tastes and values of the young in all kinds of educational, religious, and cultural institutions that are predicated on corporate practices and goals. Everything we do to, with, and for our children is influenced by capitalist market conditions and the hegemonic interests of ruling corporate elites. In simple terms, we calculate what is best for our children by regarding them as investments and turning them into commodities.
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