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Thinking about how disturbingly herdlike people become in so many different contexts - mimetic theory forces you to think about that, which is knowledge that's generally suppressed and hidden. As an investor-entrepreneur, I've always tried to be contrarian, to go against the crowd, to identify opportunities in places where people are not looking.
Peter Thiel
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Interpretation

What this quote means

This quote emphasizes the importance of independent thinking and recognizing societal tendencies to conform.

Peter Thiel highlights the idea that people often follow the crowd without questioning their choices, a phenomenon he connects to mimetic theory. As an investor and entrepreneur, he advocates for contrarian thinking—seeking opportunities in areas overlooked by the masses, which requires the courage to think differently and to challenge the status quo.

Themes

IndependenceThinkingOpportunityContrarianMimetic TheoryInvestor

In practice

Example use cases

During a seminar on entrepreneurship, I quoted Peter Thiel to inspire new investors to seek unique opportunities.

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People working on bigger ideas on a more protracted timeline will be more on the stealth side. They aren’t releasing new PR announcements every day. The bigger the secret and the likelier it is that you alone have it, the more time you have to execute. There may be far more people going after hard secrets than we think.
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What is it about our society where anyone who does not have Asperger's gets talked out of their heterodox ideas?
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Every time you write an email, it is in the public domain. There are all these ways where security is not as good as people believe.
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Creating value isn't enough - you also need to capture some of the value you create.
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