Do what you dream of doing and never lose sight of that

- Marty Sklar

Avoid contradiction. Clear institutional identity helps give you the competitive edge.

- Marty Sklar

Communicate with visual literacy - Make good use of all the non-verbal ways of communication - color, shape, form, texture.

- Marty Sklar

Give people plenty of opportunity to enjoy themselves by emphasizing ways that let people participate in the experience.

- Marty Sklar