We have embarked upon the world's largest and longest cocktail party, and every issue imaginable is up for grabs.

- Geoffrey Moore

The danger is to cling to comfort and custom at a time when events demand breaking away from both. But it is also foolish to jump at every startling …

- Geoffrey Moore

Don't think you have to be the disrupter to win. A fast-following disruptee will do very well if you can bring your existing customers and ecosystem …

- Geoffrey Moore

Sustaining innovations are the key to consistent performance, whereas disruptive innovations are the key to dramatic changes in power.

- Geoffrey Moore

The first mistake is believing that transformational initiatives can be accomplished through normal channels and means. This cannot be done because t…

- Geoffrey Moore

Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.

- Geoffrey Moore

To enter the maintsteam market is an act of aggression. The companies who have already established relationships with your target customer will resen…

- Geoffrey Moore

Without big data, you are blind and deaf and in the middle of a freeway.

- Geoffrey Moore

If you ask why start-ups outperform established enterprises when it comes to catching the next wave, the answer is that they are not conflicted. Ever…

- Geoffrey Moore