Don't underestimate the value people place on authenticity. Politicians listen to the focus groups and say the things they think people want to hear. But after 30 years of reading consumers, I know that they can smell phonies.
We're living in a world now where consumers are bombarded with thousands of commercial messages - they're everywhere you look. Unless you can cut thr… - Rochelle B Lazarus
We're living in a world now where consumers are bombarded with thousands of commercial messages - they're everywhere you look. Unless you can cut thr…
- Rochelle B Lazarus
Don't underestimate the value people place on authenticity. Politicians listen to the focus groups and say the things they think people want to hear.… - Rochelle B Lazarus
Don't underestimate the value people place on authenticity. Politicians listen to the focus groups and say the things they think people want to hear.…
The ad industry isn't struggling for a new set of principles or abandoning the ones that made it great from the start. It's simply in the midst of a … - Rochelle B Lazarus
The ad industry isn't struggling for a new set of principles or abandoning the ones that made it great from the start. It's simply in the midst of a …
One of the things I have learned over 26 years in the business is that the most productive place to focus new business efforts on is current clients.… - Rochelle B Lazarus
One of the things I have learned over 26 years in the business is that the most productive place to focus new business efforts on is current clients.…
Business can't trump happiness. - Rochelle B Lazarus
Business can't trump happiness.
No movie becomes a hit without good reviews and word-of-mouth. No agency ever became a great brand by merely saying it was great - in advertising or … - Rochelle B Lazarus
No movie becomes a hit without good reviews and word-of-mouth. No agency ever became a great brand by merely saying it was great - in advertising or …
Login to join the discussion
Login to join the discussion