Of necessity, we made the discovery that it is easier to turn poets into business journalists than to turn bookkeepers into writers.

- Henry R. Luce

There are men who can write poetry, and there are men who can read balance sheets. The men who can read balance sheets cannot write.

- Henry R. Luce

To see, and to show, is the mission now undertaken by Life.

- Henry R. Luce

I became a journalist to come as close as possible to the heart of the world.

- Henry R. Luce

To see life. To see the world. To watch the faces of the poor, and the gestures of the proud. To see strange things. Machines, armies, multitudes, an…

- Henry R. Luce

I am all for titillating trivialities. I am all for the epic touch. I could almost say that everything in Time, should be either titillating or epic …

- Henry R. Luce

I urge each of you to think seriously about the vision Dr. Daniel puts forth and think about what you can do to make it happen.

- Henry R. Luce

It's easier to teach a poet how to read a balance sheet than it is to teach an accountant how to write.

- Henry R. Luce

Publishing is a business, but journalism never was and is not essentially a business. Nor is it a profession.

- Henry R. Luce