Who does not know the evils of war cannot appreciate its benefits.
Sun TzuRead
If you know both yourself and your enemy, you can win a hundred battles without a single loss.
Interpretation
Understanding yourself and your opponent is key to success in conflict.
This quote emphasizes the importance of self-awareness and knowledge of one's adversaries in achieving victory. By comprehensively understanding both personal strengths and weaknesses, and those of your opponent, one can navigate challenges effectively and emerge successful without suffering defeats.
In practice
During a strategy meeting, one might quote this to emphasize the importance of understanding the competition.
Who does not know the evils of war cannot appreciate its benefits.
Great results, can be achieved with small forces.
To capture an enemies army is better than to destroy it.
The general who wins the battle makes many calculations in his temple before the battle is fought. The general who loses makes but few calculations beforehand.
You can ensure the success of your attacks if you only attack places that are undefended. You can ensure the safety of your defense if you only hold positions that cannot be attacked. Therefore, that general is skillful in attack whose opponent does not know what to defend; and he is skillful in defense whose opponent does not know what to attack.
If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.
People with great gifts are easy to find, but symmetrical and balanced ones never.
If you and sin are friends, you and God are not yet reconciled.
It is terrible to speak well and be wrong.
However, optimism is highly valued, socially and in the market; people and firms reward the providers of dangerously misleading information more than they reward truth tellers. One of the lessons of the financial crisis that led to the Great Recession is that there are periods in which competition, among experts and among organizations, creates powerful forces that favor a collective blindness to risk and uncertainty.
Focus on the moment, not the monsters that may or may not be up ahead.
The wise man makes an island of himself that no flood can overwhelm.
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