The truth is the best brands, like the most interesting people, have a keen sense of self.

- David F. D'Alessandro

Do not allow your enemy to define you. Because if you allow yourself to be defined negatively, nothing positive you say about yourself will register.

- David F. D'Alessandro

Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.

- David F. D'Alessandro

The great lesson of the Internet revolution is not that people never want personal service, just that they won't pay for personal service that does n…

- David F. D'Alessandro

It's not fair, but it's not entirely wrong to presume that the more capable people will come from the better brand.

- David F. D'Alessandro

A strong brand is the only thing that can tip the balance of power between distributors and a manufacturer back into the manufacturer's favor.

- David F. D'Alessandro

Finding an excuse not to buy a brand can be just as enjoyable as finding an excuse to buy one. That, too, is human nature.

- David F. D'Alessandro

The real lesson Orville (Redenbacher) taught me was the power of a good brand to trump all rhyme or reason in the marketplace.

- David F. D'Alessandro

A business based on brand is, very simply, a business primed for success.

- David F. D'Alessandro