The objective is to enlarge the scope of your advantage which can only happen at someone else's expense.

- Bruce Henderson

Fatal North was being poisoned to death aboard his own vessel and by someone from his hand-picked crew... a cold-blooded, calculating, pre-meditated …

- Bruce Henderson

Your most dangerous competitors are those that are most like you.

- Bruce Henderson

The essential element of successful strategy is that it derives its success from the differences between competitors with a consequent difference in …

- Bruce Henderson

All strategy depends on competition.

- Bruce Henderson

Any approach to strategy quickly encounters a conflict between corporate objectives and corporate capabilities. Attempting the impossible is not good…

- Bruce Henderson

Any corporate policy and plan which is typical of the industry is doomed to mediocrity. Where this is not so, it should be possible to demonstrate th…

- Bruce Henderson