Asymmetry is the rhythmic expression of functional design.

- Jan Tschichold

White space is to be regarded as an active element, not a passive background.

- Jan Tschichold

The book designer strives for perfection; yet every perfect thing lives somewhere in the neighborhood of dullness and is frequently mistaken for it b…

- Jan Tschichold

Readers want what is important to be clearly laid out; they will not read what is too troublesome.

- Jan Tschichold

My errors were more fertile than I ever imagined.

- Jan Tschichold

The sanserif only seems to be the simpler script. It is a form that was violently reduced for little children. For adults it is more difficult to rea…

- Jan Tschichold

The works of 'abstract' art are subtle creations of order out of simple contrasting elements.

- Jan Tschichold

We cannot alter the essential shape of a single letter without at the same time destroying the familiar printed face of our language, and thereby ren…

- Jan Tschichold

Standardization, instead of individualization. Cheap books, instead of private press editions. Active literature, instead of passive leather bindings.

- Jan Tschichold