If you, as CEO, have recognized an approach as being the right one, you have to pursue it consistently, even if some people disagree. But it is now c…

- Norbert Reithofer

BMW models are more powerful on average than competitors. This is precisely what we are aiming for: less fuel consumption and more driving pleasure.

- Norbert Reithofer

One doesn't have to be a large corporation to benefit from the advantages of volume. This can also be achieved through joint ventures.

- Norbert Reithofer

The manufacturers of mechanical typewriters believed that they had developed sufficiently when they introduced electric typewriters. Then came the PC…

- Norbert Reithofer

As far as I'm concerned, it is clear that the concept of premium will be increasingly defined through sustainability in the future. BMW, like no othe…

- Norbert Reithofer

As far as I'm concerned, however, it is clear that the concept of premium will be increasingly defined through sustainability in the future.

- Norbert Reithofer

Prestige and premium will also play an important role in the future. But some people define these values differently today.

- Norbert Reithofer

Size alone is not a key to success, as we have seen recently.

- Norbert Reithofer

It isn't a given that the companies that provide mobility today will also be the ones to do so tomorrow. Every company has to work hard to make this …

- Norbert Reithofer