You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.
Anything that causes you to doubt, to raise either objections or just concerns about it - and they always put the information right at the bottom of … - Frank Luntz
Anything that causes you to doubt, to raise either objections or just concerns about it - and they always put the information right at the bottom of …
- Frank Luntz
A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth. - Frank Luntz
A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth.
Winners know what makes people tick by effectively tapping into our fears and aspirations. By listening very carefully and then repeating almost word… - Frank Luntz
Winners know what makes people tick by effectively tapping into our fears and aspirations. By listening very carefully and then repeating almost word…
People want to be inspired. They want to aspire to something. ... You can have the best product, the best service, the best argument in a debate. But… - Frank Luntz
People want to be inspired. They want to aspire to something. ... You can have the best product, the best service, the best argument in a debate. But…
We are so divided, and we recognize that we're divided, that we're looking for ways to come together. - Frank Luntz
We are so divided, and we recognize that we're divided, that we're looking for ways to come together.
George W. Bush - who I'm sure that a lot of people, when I say this, will not be happy about it - but Bush had a determination, and had a very clearl… - Frank Luntz
George W. Bush - who I'm sure that a lot of people, when I say this, will not be happy about it - but Bush had a determination, and had a very clearl…
Writing a book is the most difficult, anxiety-prone aspect of my life because the words that I put on paper are very serious to me. - Frank Luntz
Writing a book is the most difficult, anxiety-prone aspect of my life because the words that I put on paper are very serious to me.
When you're selling a product or service, you don't have - it doesn't have to be absolutely perfect, although I've provided language that is. When yo… - Frank Luntz
When you're selling a product or service, you don't have - it doesn't have to be absolutely perfect, although I've provided language that is. When yo…
The way you communicate an idea is different than the way you communicate a product. - Frank Luntz
The way you communicate an idea is different than the way you communicate a product.
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