Every brand builder will face a million temptations to obscure, dilute, or confuse his or her brand message. These temptations fall under two general headings: boredom and the desire for growth.
The truth is the best brands, like the most interesting people, have a keen sense of self. - David F. D'Alessandro
The truth is the best brands, like the most interesting people, have a keen sense of self.
- David F. D'Alessandro
It's not fair, but it's not entirely wrong to presume that the more capable people will come from the better brand. - David F. D'Alessandro
It's not fair, but it's not entirely wrong to presume that the more capable people will come from the better brand.
Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself. - David F. D'Alessandro
Brand is everything, the stuff you want to communicate to consumers and the stuff you communicate despite yourself.
The great lesson of the Internet revolution is not that people never want personal service, just that they won't pay for personal service that does n… - David F. D'Alessandro
The great lesson of the Internet revolution is not that people never want personal service, just that they won't pay for personal service that does n…
Do not allow your enemy to define you. Because if you allow yourself to be defined negatively, nothing positive you say about yourself will register. - David F. D'Alessandro
Do not allow your enemy to define you. Because if you allow yourself to be defined negatively, nothing positive you say about yourself will register.
A strong brand is the only thing that can tip the balance of power between distributors and a manufacturer back into the manufacturer's favor. - David F. D'Alessandro
A strong brand is the only thing that can tip the balance of power between distributors and a manufacturer back into the manufacturer's favor.
Finding an excuse not to buy a brand can be just as enjoyable as finding an excuse to buy one. That, too, is human nature. - David F. D'Alessandro
Finding an excuse not to buy a brand can be just as enjoyable as finding an excuse to buy one. That, too, is human nature.
A business based on brand is, very simply, a business primed for success. - David F. D'Alessandro
A business based on brand is, very simply, a business primed for success.
The real lesson Orville (Redenbacher) taught me was the power of a good brand to trump all rhyme or reason in the marketplace. - David F. D'Alessandro
The real lesson Orville (Redenbacher) taught me was the power of a good brand to trump all rhyme or reason in the marketplace.
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