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Everyone is trying to jump on the biomimic bandwagon. But a cork floor is not biomimicry. Neither is using bacteria to clean water.
Janine Benyus
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Interpretation

What this quote means

Biomimicry involves imitating nature's designs, but not all eco-friendly practices qualify.

Janine Benyus emphasizes that while many people are eager to adopt biomimicry—drawing inspiration from natural processes and designs—merely using sustainable materials or methods does not constitute biomimicry. It suggests a deeper connection and understanding of ecological principles is necessary to truly embody this practice, highlighting the importance of innovation that genuinely reflects nature's wisdom rather than superficial applications.

Themes

BiomimicryNatureSustainabilityInnovationDesign

In practice

Example use cases

During a TED Talk on sustainable architecture, this quote can illustrate the distinction between true biomimicry and other green solutions.

More from Janine Benyus

Biologically inspired materials could revolutionize materials science. People looking at spider silk and abalone shells are looking for new ways to make materials better, cheaper, and with less toxic byproducts.
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For a long time we have thought we were better than the living world, and now some of us tend to think we are worse, that everything we touch turns to soot. But neither perspective is healthy. We have to remember how it feels to have equal standing in the world, to be "between the mountain and the ant . . . part and parcel of creations," as the Iroquois traditionalist Oren Lyons says.
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The truth is, natural organisms have managed to do everything we want to do without guzzling fossil fuels, polluting the planet or mortgaging the future.
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Biomimicry is basically taking a design challenge and then finding an ecosystem that's already solved that challenge, and literally trying to emulate what you learn.
Janine BenyusRead
Biomimicry is innovation inspired by nature. In a society accustomed to dominating or 'improving' nature, this respectful imitation is a radically new approach, a revolution really. Unlike the Industrial Revolution, the Biomimicry Revolution introduces an era based not on what we can extract from nature, but on what we can learn from her.
Janine BenyusRead
The most irrevocable of [natures] laws says that a species cannot occupy a niche that appropriates all resources--there has to be some sharing. Any species that ignores this law winds up destroying its community to support its own expansion.
Janine BenyusRead

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