Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website…

- Marc Ostrofsky

Good website practice and optimizing for conversion usually makes for good search engine optimization. These work together to ensure you drive qualit…

- Marc Ostrofsky

Everyone knows what search engines are. But relatively few know how to use them effectively.

- Marc Ostrofsky

Traditional horizontal search engines cannot always identify the target audience, niche or vertical industry of a page or site. Vertical search engin…

- Marc Ostrofsky

There's chaos out there and chaos means opportunity.

- Marc Ostrofsky

Relevance is a search engine's holy grail. People want results that are closely connected to their queries.

- Marc Ostrofsky

Direct navigation traffic is by far the most highly targeted form of web traffic available.

- Marc Ostrofsky

Whenever one or more components of a company's business model changes, new business models are created for supporting companies. The changes might in…

- Marc Ostrofsky

Internet marketing entrepreneurs have truly opened my eyes to just how important a quick turnaround time can be. Often times, an interview they condu…

- Marc Ostrofsky