While creating a social brand is a necessary endeavor, building a social business is an investment...

- Brian Solis

Please repeat: influence is not popularity.

- Brian Solis

Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage t…

- Brian Solis

Perspective is a gift nowadays.

- Brian Solis

Twitter represents a collective collaboration that manifests our ability to unconsciously connect kindred voices through the experiences that move us…

- Brian Solis

Experiences are everything. And businesses must create experiences that mean something. If necessity is the mother of invention, then vision is the f…

- Brian Solis

Don't compete for the moment, compete for the future.

- Brian Solis

Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve prod…

- Brian Solis

Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechan…

- Brian Solis