We're in a giant car heading towards a brick wall and everyone's arguing over where they're going to sit.
Exxon, one of the companies that has spent tens of millions of dollars denying climate change, denying any responsibility to deal with, taking government subsidies on a massive scale, now their ads are all about, 'Oh, we want a clean future. We're looking at clean energy and all that stuff.'
Interpretation
What this quote means
David Suzuki criticizes Exxon for its past denials of climate change while now promoting clean energy.
In this quote, David Suzuki highlights the hypocrisy of Exxon, a major corporation that has previously spent significant resources to deny climate change and avoid accountability. Now, through advertising, they claim to care about clean energy and a sustainable future, which suggests a dissonance between their past actions and present communications. This points to a broader critique of corporations that engage in greenwashing, where they superficially adopt environmentally friendly rhetoric without substantial change in practices.
Themes
In practice
Example use cases
During a debate on climate policies, one might use this quote to illustrate corporate hypocrisy.
More from David Suzuki
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The medical literature tells us that the most effective ways to reduce the risk of heart disease, cancer, stroke, diabetes, Alzheimer's, and many more problems are through healthy diet and exercise. Our bodies have evolved to move, yet we now use the energy in oil instead of muscles to do our work.
Do you know how much land is under ice, rock and snow? Do you know why 90 percent of us live within 100 kilometres of the U.S. border? We have this idea we're a vast country. But the reality is that a lot of it, a huge amount, is uninhabitable.
We no longer see the world as a single entity. We've moved to cities and we think the economy is what gives us our life, that if the economy is strong we can afford garbage collection and sewage disposal and fresh food and water and electricity. We go through life thinking that money is the key to having whatever we want, without regard to what it does to the rest of the world.
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